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earlier this year from contentmarketinginstitute with some of the leading
thinkers in the online marketing industry. The general consensus seems to be that content really
needs to become less generalised and more specific. Bill Flitter of Divr.it says
in the coming years marketers are going to have to “filter out the noise” and
give consumers more relevant content. These sentiments are echoed by Mark
Chatow, who mentions Google Panda’s introduction as the watershed where SEO
needs to be tightened up regarding content quality. James Gross of Percolate raises
similar issues. Over the past few years brands have been acquiring an audience.
Now they have these audiences they must retain them by focusing more on the
quality of content they are delivering.
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read the full article here.
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