Is less really more?

With the continuing crisis and budgets unlikely to pick up in the foreseeable future, how are marketers coping with producing campaigns? Certainly Twitter and Facebook are now core tools for any campaign and provide a cost effective way of reaching a vast audience on limited budget. As Sara Doggett of Virgin Media argues in this article from marketing week, the principles remain the same regardless of budget. Clear objectives and knowing your audience will always remain at the centre of any successful campaign. In fact, we could argue now more than ever, tighter budget limits are helping focus campaigns and thus make them more effective, especially with the tools available now that did not exist before the 2007 financial crisis.