Cannes lions 2012 and print techniques

(Drum roll please) The Cannes Lions 2012 have been awarded and you can view them here. Although I found most of the print from this year to be a little uninspiring, I was pleasantly surprised with TBWA's set for Sony PSP. 













Also appreciating the insight from DDB with their Mcdonald's work. It's a tough call but my favourite print from the last 5 years or so is probably this peice from DDB South Africa which won a lion in 2008. I love the thinking and the execution using a twist on what Pete Barry (The Advertising Concept Book) terms the "after only" strategy. 










Below are a few other examples of this technique from Wonderbra campaigns. It's been a very common technique in print work over the last 15 years or so.