Is less really more?

With the continuing crisis and budgets unlikely to pick up in the foreseeable future, how are marketers coping with producing campaigns? Certainly Twitter and Facebook are now core tools for any campaign and provide a cost effective way of reaching a vast audience on limited budget. As Sara Doggett of Virgin Media argues in this article from marketing week, the principles remain the same regardless of budget. Clear objectives and knowing your audience will always remain at the centre of any successful campaign. In fact, we could argue now more than ever, tighter budget limits are helping focus campaigns and thus make them more effective, especially with the tools available now that did not exist before the 2007 financial crisis.  

Marketing 2015

Post earlier this year from contentmarketinginstitute with some of the leading thinkers in the online marketing industry. The general consensus seems to be that content really needs to become less generalised and more specific. Bill Flitter of Divr.it says in the coming years marketers are going to have to “filter out the noise” and give consumers more relevant content. These sentiments are echoed by Mark Chatow, who mentions Google Panda’s introduction as the watershed where SEO needs to be tightened up regarding content quality. James Gross of Percolate raises similar issues. Over the past few years brands have been acquiring an audience. Now they have these audiences they must retain them by focusing more on the quality of content they are delivering.

You can read the full article here.