Recently came across an eye-opening article by Suzanne Pope. She has done work for Ogilvy & Mather and TAXI. She also taught copywriting at Humber College in Toronto. She’s won at the One Show. Yup, she is someone to pay attention to.
The article gives GREAT examples of how to use rhetoric effectively in copy and might open some eyes as to the flexibility afforded copywriters over their execution.
Read it here:
http://ihaveanidea.org/articles/2007/09/23/an-inconvenient-truth-for-copywriters-how-to-write-headlines-and-why-your-career-depends-on-it/
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