David Droga's recent outline for his upcoming talk at Ad Asia 2011 focused on uncertainty and the future of advertising.
Droga mentioned that changes over last 30-40 years mean old assumptions are no longer relevant. Statements like these are nothing new. In fact, advertising has changed so drastically in the last 10 years, just imagine the next 5! Droga stated the onus is on agencies to give more focus to creative thinking and forward-looking strategies.The main take away point is that the consumer's attention is now up for grabs, regardless of budgets. It's all about creativity. Reminds me of Howard Gossage, "people read what interests them. Sometimes it's an ad."
Gotta love Droga.
"uncertainty is the new certainty."
Watch the segment here:
http://www.youtube.com/watch?v=GTaYU8URTQI
No comments:
Post a Comment